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Not just watch, Xiaomi also working on smart shoes

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China's Li Ning Co Ltd is teaming up with Chinese smartphone maker 
Xiaomi to produce a new generation of "smart" running shoes this year, 
in the sports brand's latest effort to revive its waning fortunes.<br />
<br />
Li
 Ning, backed by private equity powerhouse TPG Capital and Singapore 
wealth fund GIC, warned in January that it expects to post its third 
consecutive full-year loss, as it grapples with a restructuring, bloated
 inventories and slowing demand following the 2008 Olympics in Beijing.<br />
<br />
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Li
 Ning's efforts to recapture its glory days by appealing to a younger 
generation have been evident in its product design and high-profile 
marketing campaigns. In 2013, it signed a multi-million dollar 
sponsorship deal with NBA basketball superstar Dwayne Wade.<br />
<br />
Li 
Ning said its partnership with Huami Technology, the fitness wearable 
company behind the Mi band and part of the Xiaomi ecosystem, is the 
first collaboration between sports and "smart" technology in China.<br />
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"We
 have chosen to collaborate with the Mi band because of Huami 
Technology's strength in "smart" wearable products," Li Ning said in a 
statement on Monday. "We hope to use this opportunity to provide 
professional "smart" running shoes to running enthusiasts in China at an
 affordable price."<br />
<br />
"Smart" chips are to be placed in the soles of
 Li Ning running shoes. The "smart" running shoes will be connected to a
 Xiaomi mobile app, allowing runners to keep track of their progress and
 results, analyse their form, and monitor their achievements.<br />
<br />
Li Ning is due to announce its 2014 results on Wednesday. </div>
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Not just watch, Xiaomi also working on smart shoes

China's Li Ning Co Ltd is teaming up with Chinese smartphone maker Xiaomi to produce a new gene...