With video streaming witnessing a boom in the world of
technology replacing slowly the need for TV's, YouTube is planning to launch a
subscription based video on demand service.
According to a report, YouTube may rope in its YouTube
stars to create videos under the YouTube Originals banner.
It would be
subscription based service but the content would be ad-free.
The increased use of ad-blocker programs has also made
it difficult to attract ad revenue on the website. YouTube is said to be
finally breaking even, ten years after it began offering its service. The
increased revenues garnered through subscriptions would encourage developers to
create more engaging content, besides bring more income to the content
creators.
With the start of this project, YouTube will come closer to
its goal of making scheduled television obsolete in the near future.
YouTube has also some long term projects. The company is looking to create original
series like the ones on NetFlix. It is said that the new service would resemble
the YouTube Music Key that offers ad-free access to select music video and free
streaming from Google Play Music all which will be charged on monthly basis
around some Rs.500.
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