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Swatch to out Apple Watch rival

Unknown 0 Apple, Apple Reports, Apple Watch, News 08:20

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The world's largest watchmaker unveiled its riposte to Apple Inc's 
smartwatch on Thursday, announcing a plan to put cheap programmable 
chips in watches that will let wearers from China to Chicago make 
payments with a swipe of the wrist.<br />
<br />
Swatch Group will start 
offering watches with near field communication (NFC) chips within two 
months, chief executive Nick Hayek said at a news conference on the 
company's annual results which were released last month.<br />
<br />
Apple's move into watches would open up a market where Swatch was already well positioned to compete, he said.<br />
<br />
The
 Swiss company's strategy appears to revolve around including individual
 tech features in different models rather than going head to head with 
Apple, the world's most valuable firm, to create all-in-one smartwatches
 combining many functions.<br />
<br />
"We are the world champions of 
integrating smart functions into a watch," Hayek said. "We don't want to
 produce a mini mobile phone on your wrist. Others can do that."<br />
At 1600 GMT, Swatch shares were up 2.7 percent at 432.1 Swiss francs.<br />
<br />
Apple's
 watch will go on sale in nine countries starting in April, priced from 
$349 for the smaller model and $549 for the standard version, although a
 high-end "Edition" watch will sell for at least $10,000.<br />
<br />
"It's a 
fantastic opportunity for us. It is opening the market. Especially in 
the U.S., many people are not wearing watches any more. Somebody is 
opening this up. Let Apple do the work. It's fine. It's good. I 
congratulate them."<br />
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Both firms' strategies could co-exist and 
succeed, Hayek said, before adding a dig at the bigger rival: "Upgrading
 software every year, that's not our business."<br />
<br />
For its near-field
 chips, which will cost around 2 francs ($2) per watch, Swatch has 
teamed up with China UnionPay, the Chinese credit card association, as 
well as a Swiss bank and a major credit card company.<br />
<br />
The credit 
card company, described as an Olympics sponsor, is likely to be Visa, a 
long-time backer of the event. Visa was not immediately available to 
comment.<br />
<br />
Swatch is also launching a range of sports-themed "Swatch
 Touch" smartwatches which will be able to "buddy up" with a smartphone 
via a Bluetooth connection.<br />
<br />
The first model will retail at 135 francs, about twice the cost of a regular Swatch watch with an NFC chip. </div>

Swatch to out Apple Watch rival

The world's largest watchmaker unveiled its riposte to Apple Inc's smartwatch on Thurs...

What to expect from Apple Watch ?

Unknown 0 Apple, Apple Reports, Apple Watch, News, Reports 00:04

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<br />Apple Inc Chief Executive Officer Tim Cook on Monday is expected to 
announce details of the first product developed under his leadership, a 
watch that Apple hopes will transform the market of wearable technology.<br />
<br />
The
 company provided a sneak preview of the "Apple Watch" in September, has
 shown it to fashionistas, and even bought a 12-page advertising spread 
in Vogue magazine, but fans and skeptics are eager for more details.<br />
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With
 a rectangular face of about 1.5 inches (38 mm) in the smaller of two 
sizes, the watch wirelessly tethers to an iPhone, measures heart rate, 
and can tap wearers on the wrist to signal a new message or appointment.
 The price will start at $349.<br />
<br />
Apple has said the watch will 
launch in April and speculation is rife on what capabilities, from 
healthcare and fitness to navigation and entertainment, will be 
included. Apple fans have been waiting for a new type of product for 
five years, raising expectations.<br />
<br />
It is an open question whether 
Apple or anyone else can create a new market for watches. The first 
watches based on Google Inc's Android Wear software became available 
last year.<br />
<br />
Companies, including Samsung Electronics Co Ltd, LG 
Electronics Inc, Huawei Technologies Co Ltd and Qualcomm Inc, 
collectively have not yet had a wearable hit. More companies are 
expected to test the waters this year, including possibly Xiaomi 
Technology Co Ltd, China's largest maker of smartphones.<br />
<br />
Meanwhile, traditional watch brands such as Swatch are beginning to make timepieces with features such as activity tracking.<br />
<br />
Roughly
 4.6 million smartwatches were shipped in 2014, according to research 
firm Strategy Analytics. Analysts estimate that Apple could sell 
anywhere from 10 million to 32 million Apple Watches in 2015. By 
comparison, Apple sold about 15 million iPads in 2010, after an April 
launch.<br />
Apple will have to "tweak" its stores to handle the watch, Cook told the Telegraph newspaper recently.<br />
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Cook
 is expected to take stage at 10 a.m. PST (1 p.m. EST) on Monday in a 
carefully choreographed presentation. The company has not confirmed the 
event is about the Watch, but the invitation simply reads "Spring 
Forward," a word play on the resetting of watches for daylight savings, 
which begins the day before.</div>
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What to expect from Apple Watch ?

Apple Inc Chief Executive Officer Tim Cook on Monday is expected to announce details of the first product developed under h...

Apple Watch to cost around Rs.22,000 or over Rs.10 lakh, depending on your choice

Unknown 0 Apple, Apple Reports, Apple Watch, News, Reports 23:49

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Apple on Monday announced that the Apple watch would be available in 
nine countries -- Australia, Canada, China, France, Germany, Hong Kong, 
Japan, the UK and the US - from April 24 at a starting price of $350. 
However, the Watch in 18-Karat gold will have a starting price of 
$10,000 (a little over <span class="rupee">R<span>s.</span></span>6 lakh). But if you are in mood to splurge you can get the priciest model, which will cost $17,000.<br />
For now there are no details available about the India availability or price.<br />
<br />
Apple
 said that the Watch will be available in three collections, Apple Watch
 Sport, Apple Watch, and Apple Watch Edition, crafted from custom rose 
or yellow 18-karat gold alloys.<br />
<br />
At an event in San Francisco, the company also detailed features of the Apple Watch. <br />
The
 company said that the Watch is an accurate timepiece, an intimate 
communication device and a ground-breaking fitness companion.<br />
<br />
"Apple
 Watch begins a new chapter in the way we relate to technology and we 
think our customers are going to love it," said Tim Cook, Apple's CEO.<br />
<br />
"Conceived,
 designed and developed as a singular product, Apple Watch merges 
hardware and software like never before," said Jony Ive, Apple's senior 
vice president of Design. "In Apple Watch, we've created three 
beautifully curated collections with a software architecture that 
together enable unparalleled personalisation in a wearable device."<br />
<br />
Apple
 said that the Watch introduces technologies like the Digital Crown, an 
way to scroll, zoom and navigate without obstructing the display. The 
retina display with Force Touch on Apple Watch senses the difference 
between a tap and a press, providing a new way to quickly and easily 
access relevant controls. The all-new Taptic Engine discreetly delivers a
 gentle tap on your wrist whenever you receive a notification or 
message.<br />
<br />
Apple Watch will be available in two different sizes -- 
38 mm and 42 mm. Apple Watch Sport features a lightweight anodised 
aluminium case in silver and space grey with a retina display protected 
by strengthened Ion-X glass and matching high-performance 
fluoroelastomer Sport Band in five colours. The Apple Watch collection 
features highly polished stainless steel and space black stainless steel
 cases with a Retina display protected by sapphire crystal. The Apple 
Watch collection comes with a choice of three different leather straps, a
 stainless steel link bracelet and Milanese loop, and a black or white 
Sport Band.<br />
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Apple Watch Edition features cases specially crafted 
from custom rose or yellow 18-carat gold alloys developed to be twice as
 hard as standard gold, a retina display protected by polished sapphire 
crystal and a choice of uniquely designed straps and bands with 18-carat
 gold clasps, buckles or pins.<br />
Apple also said that there are a 
number of apps already available for the Watch. "From requesting an 
Uber, checking in to your American Airlines flight, booking a bike for 
your Equinox class to remotely controlling your Honeywell Lyric 
thermostat while away, the possibilities for Apple Watch apps are 
endless," said the company.<br />
<br />
Apple said that the Watch delivers up to 18-hour all-day battery life.</div>
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Apple Watch to cost around Rs.22,000 or over Rs.10 lakh, depending on your choice

Apple on Monday announced that the Apple watch would be available in nine countries -- Australi...

The Apple Watch: Is it a gadget or a fashion statement?

Unknown 0 Apple, Apple Reports, Apple Watch, News, Reports 23:37

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Apple CEO Tim Cook summed up the problem during a conversation with 
sales staff at a London Apple Store: "We've never sold anything as a 
company that people could try on before."<br />
With the expected launch
 next month of the Apple Watch, the company's first new product in five 
years, Apple will be stepping into new territory.<br />
<br />
To conquer the 
marketplace, the watch will have to appeal not only as a gadget but as a
 fashion statement, a fact tacitly acknowledged by Apple's decision to 
launch its advertising campaign with a 12-page insert in the March issue
 of Vogue.<br />
<br />
The company isn't talking about plans for marketing the
 Apple Watch in advance of it's much-touted "Spring Forward" event on 
Monday, but it clearly intends to keep a tight grip on initial sales and
 distribution, leaving many retailers guessing about when -- or if -- 
they'll be able to sell it.<br />
Sources with direct knowledge of the 
matter said that Best Buy Co Inc, one of the largest sellers of Apple 
products, may not get the watch at launch time, though the company 
wouldn't comment on the situation.<br />
<br />
Other large retailers, 
including Macy's, Saks 5th Avenue, Bloomingdales and Barney's said they 
had no immediate plans to carry the watch. Target and Nordstrom,along 
with all the major phone carriers, declined to comment on their plans, 
though a source with knowledge of the situation said Nordstrom has 
engaged in discussions with Apple.<br />
<br />
"Apple is being cautious. There
 are too many unknowns around how this product will perform," said Van 
Baker, research vice-president, technology research firm Gartner Inc.<br />
That
 might mean restricting initial sales to company stores, where Apple has
 complete control over the experience and staff can be specially trained
 to sell the watch, Baker said.<br />
<br />
Apple's Cook seems very aware of 
the challenge. The Telegraph, which sent a reporter with the CEO to the 
company's Covent Garden store, reported that he explained to the staff 
that selling the watch might require "tweaking the experience in the 
store."<br />
<br />
In the absence of hard information about what the tweaks 
might look like, speculation has been intense. The Washington Post last 
week suggested that Apple might add carpeting and mirrors and change 
store lighting to enhance the watch-buying experience.<br />
<br />
Media 
outlets and Websites have also posited that the watch will be offered at
 special pop-up stores installed at luxury retailers such as Selfridges 
in London and Colette in Paris.<br />
<br />
Apple hosted a private event at 
Colette last September, at which guests were able to try on the watch, 
but a spokesman for Colette declined to comment on whether the store 
would carry it.<br />
<br />
Until now, wearable gadgets have not been big 
sellers for technology companies. Rival products such as Samsung's Gear 
watches have sold poorly.<br />
<br />
Apple hopes to change that, but it is 
still a big if whether the watch will appeal to buyers seeking a fashion
 accessory, especially if it needs to be upgraded every few years like 
Apple's phones, tablets and computers.<br />
<br />
"It could do wonders for 
the watch market if it means people might wear watches again, but 
realistically, there are a lot of doubts," said Eric Wilson, fashion 
news director of InStyle.<br />
"Fashion customers are more skeptical than anyone, so Apple has picked a tough crowd."</div>
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