Cupertino tech giant Apple's Spring Forward Event in San Francisco
was a very important event for the company, call it a stepping stone for
the company's future if you may. Most of us were already aware of what
was in store, however, there's always a certain amount of buzz around
every formal launch event, more so when it's coming from Apple. So yes,
the much awaited Apple Watch has finally arrived but the star of the
show clearly was the all new 11-inch MacBook, Apple's thinnest ever
primarily because it comes loaded with many 'a firsts' from Apple's
stable.
Here's a detailed look at everything that Apple announced at its Spring Forward Event:
1.
Apple Watch: 'The most advanced timepiece ever created' as the company calls it
The
Apple Watch has been perhaps the most anticipated pieces of gadgetry in
the tech world for quite some time now. Back in September 2014, Apple
CEO Tim Cook had introduced the device as a breakthrough product, not
only for Apple but for the entire world of wearables, in general. Quite
obviously then the frenzy around Apple's eventual advent into the smart
wearable segment was huge and unsettling. Many would say Apple has been
pretty late to the party. But looking at the sordid state of affairs of
the current breed of wearables, we would like to think Apple was busy
making something that could change the fate of the category altogether.
The
Apple Watch is a make or break product for the company being their
first new product category since the iPad that made its debut ages ago
in 2010. For a company that still owes much of its profit to the
iPhones, the Apple Watch is indeed a huge bet and more.
Available
to pre-order on April 10 and on sale on April 24 in 9 countries, Apple's
answer to Android Wear and Pebble Time for one has been designed to
appeal to a whole range of preferences, according to Cook. It can be
used to read, flag and mark emails; make and receive phone calls;
receive and respond to notifications; access the likes of Instagram and
even open hotel rooms and garage doors. And yes, it comes with the usual
set of health and fitness applications.
In addition, you can use
the Apple Watch to make payments using Apple Pay (in U.S. only). For
that touch is not necessary, simple proximity of the device will do the
trick, says Apple.
You will have access to third-party apps as
companies including Uber, Salesforce.com and American Airlines have
collaborated with Apple for the same.
It will work with the iPhone 5 and newer models, note that it is not compatible with iPads or iPods.
According
to the company, the Apple Watch's battery can last for 18 hours on
normal usage and the device charges with a magnetic charger.
Pricing:
Basic Apple Watch Sport made of Aluminium alloy costs $349 (38mm) and $399 (42mm).
Mid-tier steel model with the 'widest varieties of bands' costs $549- $1049 (38mm) and $599-$1099 (42mm) depending on the band.
High-end limited Apple Watch Edition costs $10,000 and available in select retail stores only.
2.
iOS 8.2 with Apple Watch support
Apple
is now rolling out iOS 8.2 as an over-the-air update (also through
iTunes) for is existing iOS 8 range of devices like the iPhone 4S, 5,
5C, 5S, 6, and 6 Plus as also the newer iPads and the fifth-gen iPod
Touch.
The new update brings in Apple Watch support as well
as the new HomeKit feature that will allow users to control devices at
home using their Apple devices. The Health app has been improved and the
update adds key stability enhancements and bug fixes, such as fix for
the tricky Calendar bug.
3.
Apple's new 12-inch MacBook: Apple's first ever fanless laptop is 24% thinner than the MacBook Air
While
Apple going ultra-thin every time it comes out with a new notebook is
quite a regular affair now, only this time round the company has made
what it calls the 'world's most efficient notebook.'
The all-new
12-inch MacBook has an all-metal, unibody design and weighs just two
pounds and measures mere 13.1 mm at its thickest point, making it 24%
thinner than the previous generation 11-inch MacBook Air. According to
the company, the notebook has no visible antenna plastic ports on the
exterior.
The new MacBook has a 12-inch Retina display with a
2304×1440pixels resolution that roughly translates to 3.3 million
pixels in total. This is the thinnest display on a MacBook ever all the
while using 30% less energy than the existing MacBook Retina displays,
while delivering the same brightness level.
It features a
full-size much thinner keyboard based on Apple's butterfly mechanism
that is 40% thinner than the traditional scissor-based ones used in
standard keyboards. According to Apple, if you hit the edges of the
keys, the whole key depresses without wobble offering higher precision.
The
new Apple trackpad features built-in force sensors and haptic feedback
for an adjustable click feel. It comes with 'Force Click' sensitivity
for more tap context like quickly previewing a file by a simple click
followed by a deeper press.
There are no moving parts or vents in this one so that the new MacBook becomes the first fanless Mac notebook ever.
The
MacBook is powered by the new fifth-generation Intel Core M 14nm
process chip that runs at just 5 along with Intel HD Graphics 5300.
New
batteries on-board are designed as contoured sheets that let them fit
35% more battery in the new MacBook. According to Apple: Wireless Web
browsing: 9 hours, iTunes movie playback: 10 hours is what you'll be
getting.
There's only one port on the new MacBook: the USB-C
standard that supports USB, VGA, Power, Display Port and HDMI.
Connectivity options include 802.11ac Wi-Fi and Bluetooth 4.0.
The new MacBook starts at $1,299 and will be available in silver, space grey and gold. Shipping starts April 10.
Pricing:
MacBook
with 1.1GHz dual-core Intel Core M processor (Turbo Boost speeds up to
2.4GHz), 8GB RAM, 256GB internal memory and Intel HD Graphics 5300 costs
$1,299.
MacBook with 1.2GHz dual-core Intel Core M processor (Turbo
Boost speeds up to 2.6GHz), 8GB RAM, 512GB internal memory and Intel HD
Graphics 5300 costs $1,599.
Meanwhile, Apple has also updated the 11-inch MacBook Air to thunderbolt 2 and faster i5 processors.
The 13-inch MacBook Pro now comes with Force Touch trackpad, 2x faster flash, 10 hours of battery life and faster processors.
4.
Apple ResearchKit: For medical research
According
to Apple, its new Research Kit is a software framework made
specifically for medical research that would aid researchers and medical
practitioners in collecting and organizing patients' medical data
through the iPhone, so that they can create apps depending on case
studies.
Currently, the kit includes apps for breast cancer,
diabetes, Parkinson's disease, cardiovascular disease and asthma for
which Apple has worked with various research centres like University of
Rochester and Massachusetts General.
Responding to privacy
concerns, the company has reiterated that all data collected for the
purpose would be private and that Apple wouldn't see it.
Moreover, Apple is Open Sourcing Research Kit.
5.
HBO Now coming exclusively to Apple TV
HBO's standalone subscription service will be exclusive to Apple TV when it arrives in April 2015.
While
people can still access HBO's entire library of original shows and
feature films via HBO Now from their browsers, Apple TV will hold the
exclusive streaming rights, at least in the starting month or so.
Priced
at $14.99 per month, brace yourself for April when the service starts
with HBO-Apple TV offering the first month free for the premiere of Game
of Thrones.
Moreover,
Apple has also slashed
the price of the Apple TV down to $69. In his
keynote, Cook announced that Apple has sold over 25 million Apple TVs so
far.
Other key nuggets:
-According to Cook,
Apple has sold 700 million iPhones to date and that their iPhone
business grew at double the rate of the industry.
-Cook announced that 700,000 locations now take Apple Pay including 40,000 vending machines.
-Cook
also announced that every major car brand has committed to delivering
Apple's CarPlay and that 40 models of cars are already shipping with it.
-China
seems to be top priority for the company as the it plans to get to 40
stores in the country by mid next year. Apple currently has 21 stores in
China.